Store of the Year
Once a year, per country: the stores that give their customers the best experience and advertise their discounts honestly. Measured on verified purchase reviews and on what we check ourselves, including whether advertised reductions matched the reference price the law requires.
What makes this award different
Most store awards rest on customer ratings alone. This one also uses what we measure ourselves, including how often a store's advertised reductions matched the reference price required in Finland. The share that matched is published with every winner.
Editions
- Store of the Year 2027
Measurement period 1 January 2027 to 31 December 2027. Results after the period, once every ranked store has seen its breakdown.